Sub-processor business name	Sub-processor business address	Description
Amazon Web Services	38 avenue John F. Kennedy, L-1855, Luxembourg	Phrase platform hosting, infrastructure maintenance
Datadog Inc.	Legal, 620 8th Avenue, 45th Floor, New York, NY 10018, USA	Infrastructure monitoring
Google	1600 Amphitheatre Parkway, California, USA	Email client provider, document management, marketing and advertising technologies
Memsource a.s.	Spálená 108/51, 110 00 Prague, the Czech Republic	Provider of the translation management system
Mixpanel Inc.	405 Howard Street, Floor 2, San Francisco, CA 94105, USA	User engagement analysis
Sentry	132 Hawthorne St, San Francisco, CA 94107, USA	Managing technical product issues
Zapier, Inc.	243 Buena Vista Avenue, Suite 508, Sunnyvale, CA 94086, USA	Integration of workflows across various platforms
Zendesk, Inc.	1019 Market Street, 6th Floor, San Francisco, California 94103, USA	Tech support platform

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Why Is Localization Management Important for Business?

While English remains the most common language of the internet, Internet Statistics show that Chinese users are almost as numerous. Moreover, English internet users make up just over 25 percent of all internet users (IWS, 2018).

This means that if your site is in English only, you’re effectively ignoring three-quarters of all internet users! That’s a pretty big market share. Of course, not everyone surfing the net is going to be interested in your product. But with the right market research and localization management tool, you can reach significantly more customers.

Here are just some of the advantages of localization for your business:

Increase Market Share

The right localization management service, website localization tool, or app localization tool will help you target more customers around the world. This will increase your market share with relatively low investment.

Just think about Airbnb. The company that began in its founders’ apartment is now in over 190 countries around the world. Through effective software translation and localization management, the company was able to go from a value of zero to north of approx. $40 billion today.

Grow Revenue

Localizing your content isn’t cheap, especially when you invest in a quality localization management service. However, localization should never be seen as a cost but always an investment. As your share of the market dramatically increases with each country you enter, so do your revenue streams.

There may be no one-size-fits-all localization ROI model for each company. But we do know that Fortune 500 companies that invest in localization report higher revenue.

Gain a Competitive Advantage

In the cutthroat world of business, chances are you’re operating in a competitive market. One fast, effective, and simple way to gain a competitive advantage is through website and app localization.

Remember that 60 percent of users who never buy from an English-only website? If your website is translated and localized to cater to local tastes, you’ll be leagues ahead of your competition still trying to force English onto Spanish-speaking buyers.

Strengthen Cultural Awareness and Be Truly Credible

When you localize your content for your customers you treat everyone as if they’re first-class citizens. Rather than offering a weakly translated version of your original content, you show your customers that you understand and care about their problems, needs, and wishes.

In simple words? You speak their language. You know what products they like and how to communicate them. Imagine trying to promote your winter line of wooly scarves to people living in the Southern hemisphere in a heatwave in summer! With effective localization management, you can become a respected global player.

Boost Global Presence

Just as your market share and revenue grows, so does your global presence. More people become aware of your brand when you reach new markets, strengthening your position. Facebook, for example, reports user saturation in its home market. But India now makes up its fastest-growing user group!

Five steps to localizing a product

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